Revolutionizing EV Travel - Preserving Our Planet
Bridging EV travel gaps on major interstate routes, helping to accelerate the transition to electric vehicles with a seamless, all-in-one service experience.
CO2 Savings
Our stations will help reduce Carbon Emissions by a significant amount!
~1.2B Metric Tons/year
U.S. Annual Emissions from Ground Transport & Meat Production
~13.89K Metric Tons/year
Amount we will help reduce per station.
Equivalent to removing 13,000 cars from the road annually.
Market Opportunity Analysis
The United States aims to have 40M+ EVs on the road by 2030.
We’ve identified a key, underserved niche in the EV charging industry. One that presents significant
revenue opportunities and untapped potential—long-distance travel.
With billions in federal funding driving EV infrastructure expansion, The Plug is positioned to capitalize on growing government support. While the NEVI Program is on hold, the CFI Grant Program continues to provide critical funding for community charging projects.
TAM
- There are currently 4M registered EVs in the United States.
- That number is expected to reach 30M by 2030.
SAM
- The states we will initially operate in make up 50% of the U.S. EV market = 2M EV Owners
- Estimated 71% in 2030 = 21M EV Owners (with current expansion plans)
SOM
- Our predictions show we will achieve at least 5-10% market attainment in our first 2 years = 150K EV Owners
- By year 3, with rapid expansion, successful marketing, and exceptional customer satisfaction, we are aiming for at least 10-20% attainment = 3M EV Owners
Competitive Advantage
Convenience, speed, and innovation come together to create a seamless experience for every driver!
We’re strategically pursuing patents to protect our most valuable innovations, while recognizing that IP is just one piece of our long-term growth & market leadership strategy.
1Private Stalls
No more randomly located, long & boring parking lot charging sessions. Customers of The Plug will enjoy the convenience and safety of our private charging stalls.
2All-In-One Stop
Legs hurt and need to stretch 'em? Want a bite to eat or a quick snack? Maybe you just want to socialize for a bit.
Our convenient business model provides travelers with options beside just sitting in their car.
3Solar Power
Using the power of the sun to power people's journeys. Ensuring our stations are helping our customers & the planet!
4VIP Program
Packed with benefits like scheduled charging, exclusive promos, and access to the VIP lounge to name a few. Our VIP program will have two tiers, Diamond & Gold, ensuring customers who love us get some love back.
Built For Scalability!
Each of our stations is estimated to produce approximately $16M in annual revenue.
We’re projecting The Plug’s pre-revenue valuation to be around $1B, thanks to the massive potential
in the EV market & our high-margin business model.
After launching our initial locations & expanding to 50 locations by year 3, our goal is to connect the entire nation.
Our expansion will be driven by consistent improvement, a loyal customer base, & a model built to scale effortlessly.
Expansion Plan
Targeting key corridors, connecting more people to more places quickly & effortlessly!
Our initial 11 locations will be distributed in CA, OR, WA, AZ and TX. This will allow us to target some of the states with the highest EV adoption rates, including CA at ~40% of the nations EV ownership.
By year 3, we will reach 50 locations in 15+ states, ensuring we are dominating as much of the market as possible, as quickly as possible. By year 8, we aim to have 100+ locations across the nation.
Experience the future of EV charging
We're creating charging stations like you've never seen before!
Investor Docs
Dive into key insights on our strategy, milestones, and upcoming developments.
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